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Ethical AI at Our Roots


At VeroTerra, we believe customer feedback should be frictionless, fun, and fair. That’s why we design every aspect of our platform, from our patented VeroTerra Mirror to our AI workflows and analytics, with ethical principles at the core.

Our Ethical AI Principles

As we approach the reality of everyday AI, we feel that using AI ethically is critical and has been part of everything we do since the first line of code was written. There’s no doubt that AI is here to stay and we feel confident we made the right choice by adopting these ethical AI principles since day 1.

  1. AI is disclosed

  2. AI is optional

  3. AI adds to humanity

  4. AI is is human accountable

 

Transparency First

We don’t hide how our technology works. Whether it’s gesture-based feedback, NPS surveys, inbox monitoring, or AI-driven workflows, businesses know exactly what’s being measured and how insights are generated. Our goal is to provide clear, actionable truth, not black-box algorithms.

 

Privacy by Design

Customer trust is everything. We never require apps, accounts, or personal data for someone to share feedback. The VeroTerra Mirror captures gesture-based feedback without ever exposing customer identities. All data is fully anonymized and protected under rigorous security standards.

 

Bias Reduction

Traditional surveys often amplify only the loudest, most negative voices. VeroTerra flips the script by capturing real-time, broad participation (90% response rates) — giving every customer an equal chance to be heard. More voices = better data = better decisions.

 

Empowering People, Not Replacing Them

AI should support humans, not sideline them. That’s why our agentic AI workflows are designed to help staff intervene at the right moment, not replace their judgment. We enable frontline teams to deliver better service — the human touch customers truly value.

 

Responsible Innovation

We hold a patent on the VeroTerra Mirror because we invented a new way to listen. But our responsibility doesn’t stop at innovation — it extends to how that innovation is applied. Ethical design, customer respect, and practical value are non-negotiable in every product decision we make.

 

Why It Matters

Customer experience is about people, not just data. By embedding ethics into our AI, VeroTerra helps businesses build trust, loyalty, and lasting relationships.

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