Fighting Fraud with Ethical AI: How VeroTerra is Using In-Branch Facial Recognition to Protect Trust

As we’ve talked to banking leaders, we heard the need for a way to combat synthetic identities

What It Is: VeroTerra’s platform now includes an ethical, in-branch facial recognition for your advanced authentication needs.

Why It's Needed: As we’ve spoken with banking leaders, we have heard the need for a way to combat synthetic identities. VeroTerra is pleased to offer our in-branch facial recognition system that increases the certainty that your customer or member is the person who they claim to be. Ethical AI is in our DNA and you can be certain that this facial recognition is done ethically.

How It Works:

• Ethical Facial Recognition: No one likes their face being scanned without consent, at VeroTerra ethical AI is the starting principle for everything we do.

• Know Your Customer/Member: As AI fraud like synthetic identities and deepfakes become more pervasive, VeroTerra’s in-branch facial recognition adds a layer of safety in a transaction

• Ease and Security: VeroTerra’s hardware only take a few minutes to install and your member data stays on your networks, using VeroTerra’s industry-leading approach to data security

  
  

The Outcome: As fraud increases, financial institutions need better ways to ensure the member/customer is who they say they are. Fraudulent IDs and deepfakes have made your branch a valuable part of your defense in depth on fraud, VeroTerra makes it so.

Why It Matters: Financial institutions are built on trust and fraud is eroding that trust. As a leader of a financial institution, there is a balance in safeguarding the trust. We must thread the needle in protecting our clients without being too intrusive. VeroTerra’s ethical in-branch facial recognition provides a critical tool in combating fraud.