Hartford Federal Credit Union Becomes First Credit Union Investor in VeroTerra CUSO

BALTIMORE — VeroTerra today announced that Hartford Federal Credit Union, based in Hartford, Connecticut, has become the first credit union to join the VeroTerra CUSO, taking a minority ownership stake and joining VeroTerra’s advisory board.

The investment marks an important milestone for VeroTerra as it expands its Amplify AI-powered member feedback platform across the credit union industry. The VeroTerra CUSO was created to allow credit unions to collaborate in advancing technologies designed to improve member experience, operational insight, and retention.

As part of its participation, Hartford Federal Credit Union will also serve on VeroTerra’s advisory board, helping guide the development and deployment of VeroTerra’s patented technology designed to surface real-time member sentiment and actionable insights.

“Credit unions are built on listening to their members, but traditional feedback tools often surface issues too late,” said Beth Mazza, Chief Executive Officer at Hartford Federal Credit Union. “VeroTerra’s Amplify platform provides a new way to capture and understand member sentiment in real-time, helping institutions like ours identify potential dissatisfaction earlier and ultimately reduce churn. We are excited to support the VeroTerra CUSO and help shape innovation that benefits the entire credit union industry.”

VeroTerra’s Amplify platform combines patented in-branch feedback capture technology with Magic Insights, an AI engine that analyzes member feedback across multiple channels to identify patterns that may take teams weeks to uncover manually.

By surfacing these insights faster, credit unions can act sooner to address service issues, improve member experiences, and strengthen long-term relationships.

“This partnership with Hartford Federal Credit Union represents an important validation of our vision,” said Ray Ragan, Co-Founder of VeroTerra. “Credit unions understand the value of member trust and experience. Through the VeroTerra CUSO, we are building a collaborative model that allows credit unions to participate directly in shaping technology that helps them better understand and serve their members.”

About Hartford Federal Credit Union

Hartford Federal Credit Union is a member-focused financial institution based in Hartford, Connecticut, committed to delivering exceptional financial services and strengthening the communities it serves.

About VeroTerra

VeroTerra is the company behind Amplify, an AI-powered customer and member feedback platform designed for financial institutions and consumer-facing businesses. Its patented technology captures real-time sentiment and uses agentic AI analytics to surface actionable insights that help organizations improve experience, strengthen loyalty, and reduce churn.