Hartford Federal Credit Union Selects VeroTerra’s Amplify AI Powered Platform to Enhance Member Experience and Reduce Churn

BALTIMORE — VeroTerra announced today that Hartford Federal Credit Union will deploy  Amplify AI-powered member feedback platform from VeroTerra across its branch network, with rollout expected to begin within the next couple months.

The implementation marks a significant step in Hartford Federal Credit Union’s commitment to improving member experience and proactively addressing member satisfaction and retention. The Amplify platform combines VeroTerra’s patented Mirror feedback technology with Magic Insights, an Ethical AI engine that surfaces actionable insights from member feedback and helps staff take immediate steps to improve the member experience.

Unlike traditional feedback systems that require teams to manually analyze survey responses, VeroTerra’s platform highlights patterns and recommended actions that frontline teams and leadership can quickly implement to strengthen member relationships.

“Credit unions have always been built around listening to members,” said Beth Mazza, Chief Executive Officer of Hartford Federal Credit Union. “What makes the Amplify platform compelling is that it doesn’t just collect feedback, it helps our team quickly identify the actions we can take to improve the member experience. That ability to surface real-time insights and guide staff toward meaningful improvements will help us strengthen member satisfaction and reduce churn.”

Hartford Federal Credit Union recently became the first credit union investor in the VeroTerra CUSO, further reinforcing the collaborative relationship between the organizations. As both an investor and early adopter, Hartford will help guide innovation in member experience technology for the credit union industry.

“We are thrilled to partner with Hartford Federal Credit Union as they deploy Amplify to help improve their customer experience” said Christine Loredo, Co-Founder of VeroTerra. “Credit unions are deeply committed to their members, and Hartford’s leadership recognizes the importance of understanding member sentiment in real-time. By combining our patented Mirror technology with Magic Insights, we’re helping credit unions move from simply collecting feedback to taking action that improves experiences and strengthens retention.”

The Amplify platform captures member sentiment at the point of interaction and uses advanced AI to identify emerging issues that may affect satisfaction, service quality, and long-term member relationships.

About Hartford Federal Credit Union

Hartford Federal Credit Union is a member-focused financial institution headquartered in Hartford, Connecticut, committed to delivering innovative financial solutions and exceptional service to the communities it serves.

About VeroTerra

VeroTerra is the company behind Amplify, an AI-powered customer and member feedback platform designed for financial institutions and consumer-facing businesses. Its patented technology captures real-time sentiment and uses agentic AI analytics to surface actionable insights that help organizations improve experience, strengthen loyalty, and reduce churn.